😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Alex Creative Director / Writer / Director
Target: Holiday 2014
Target was having some major issues in 2013 and they needed to make a strong comeback.
So, we created an iconic campaign that was uniquely and unmistakably Target, collaborating with Diane Martel to create our kid-like world and Karen O. to re-imagine the classic Christmas song, "Marshmallow World".
- Project Roles
- Copywriter, Writer
- Company
- 72andSunny
- Skills
- Art Direction, Broadcast, Conceptual, Content, Copywriting, Creative Strategy, Film, Holiday, Kid Friendly, Live Action, Motion, Multi-cultural, National / International, Post-Production, Retail, Strategy, TV, Visual Development
- Media
- Advertising, Commercials - Broadcast, Commercials - Video
- Project Industries
- Advertising, Retail
