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Target: Holiday 2014

Target was having some major issues in 2013 and they needed to make a strong comeback. So, we created an iconic campaign that was uniquely and unmistakably Target, collaborating with Diane Martel to create our kid-like world and Karen O. to re-imagine the classic Christmas song, "Marshmallow World".

Project Roles
Copywriter, Writer
Art Direction, Broadcast, Conceptual, Content, Copywriting, Creative Strategy, Film, Holiday, Kid Friendly, Live Action, Motion, Multi-cultural, National / International, Post-Production, Retail, Strategy, TV, Visual Development
Advertising, Commercials - Broadcast, Commercials - Video
Project Industries
Advertising, Retail
Target: Holiday 2014