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Primum Brand Identity
Primum is the first clinical and scientific platform connecting oncologists to cancer specialists and experts to gain access to new treatments and research so they can make better more informed decisions for their patients. We helped develop the name, which comes from the hippocratic oath of "Primum non nocere" or "Do no harm," as well as the visual identity, campaign launch and website. This project was completed with Redesign Health, a VC developing brands and ideas in the health space.
- Project Roles
- Art Director, Creative Director, Designer, Type Designer, Copywriter, Creative Technologist, Editor (Brand/Content), Motion Designer, Producer, Typographer, UI Designer
- Company
- Company Policy
- Skills
- Art Direction, Creative Direction, Brand Strategy, Copywriting, Creative Research, Creative Strategy, Design, Design Strategy, Interactive
- Media
- Brand Identity, Branded Content, Branding, Brand Guidelines, Campaigns, Interaction Designs, Microsites, Products - Digital, Typography, Websites
- Project Industries
- Startups, Health/Pharma, Technology
