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Google: Awaken the Force Within

Since everyone in the world had a partnership with Star Wars we wanted to make sure we stood out allowing everyone to live their fantasy of becoming totally immersed in a galaxy far far away. So, for the first time ever, we had a partnership reach across all of Google's platforms infusing the Force and fun Star Wars easter eggs. And, like the film, we made sure to pay homage to the old, while inviting the new generation to join our obsession. My favorite part? Lightsaber Escape, a second screen experience that I helped create (SICK) where you turned your phone into a lightsaber, allowing you to fight the First Order. The day it launched, we had so much traffic, our site crashed and it won a bunch of awards.

Project Roles
Copywriter, Writer
Commercial, Conceptual, Content Writing, Copywriting, Digital, Experience Design, Game Design, Interactive, Mobile, Scripting, Strategy, Technology, Usability Testing, User Research
3D Animations, Advertising, Augmented Reality, Commercials - Video, Desktop Apps, Games - Mobile, Microsites, Mobile Apps, Web Apps
Project Industries
Advertising, Entertainment, Gaming
Google: Awaken the Force Within