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State Farm Next Door

A Financial Learning Space for the Next Generation of Customers. Over the two years of work with State Farm to bring Next Door to life, I lead the environments workstream for the inital prototyping, then the overall go-to-market project, leading a team of 25 IDEO'ers, architects, engineers, and client-side team. I helped choose the site location, helped the executive team gain internal buy-in, helped choose the different partners, and helped the client real estate team bring Next Door to market.

Project Roles
Creative Director, Strategist
Company
IDEO
Skills
Brand Strategy, Creative Strategy, Experience Design, Interior Design
Media
Architecture, User Journeys
Project Industries
Finance, Retail
State Farm Next Door