State Farm Next Door
A Financial Learning Space for the Next Generation of Customers.
Over the two years of work with State Farm to bring Next Door to life, I lead the environments workstream for the inital prototyping, then the overall go-to-market project, leading a team of 25 IDEO'ers, architects, engineers, and client-side team. I helped choose the site location, helped the executive team gain internal buy-in, helped choose the different partners, and helped the client real estate team bring Next Door to market.
- Project Roles
- Creative Director, Strategist
- Brand Strategy, Creative Strategy, Experience Design, Interior Design
- Architecture, User Journeys
- Project Industries
- Finance, Retail