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Gain Flings Shelf Talker

The Challenge: Introduce a powerful new way to fight laundry odors. The Solve: Position freshness as the natural enemy of dirty, and make the “smell test” the ultimate proof.

Project Roles
Copywriter
Company
Procter & Gamble
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Packaged Goods
Gain Flings Shelf Talker