Scion Surface

The Challenge
Auto show attendees have many options when shopping for their next vehicle. While booth staff offer expert guidance it can be difficult to attract guest to step inside.
Customer Insight
From baseball fans to Pokémon players, everyone loves collectable cards.

Juxt partnered with local artist to create one of a kind collectable cards featuring the latest lineup of Scion vehicles. During the auto show Scion fans could play with an interactive table and learn more about their favorite vehicle. Together with friends they could also remix the music playing in the Scion booth. After using the table the exclusive cards could be taken home as a reminder of their favorite Scion vehicle.

Outcome
The increased booth traffic gave the sales team a needed boost in leads. The trading cards were so popular we ran out the first day.

https://thefwa.com/cases/scion-surface-experience

Project Roles
UX/IA Designer
Skills
Interaction
Media
Advertising, Events, Interactive Installations
Scion Surface
Scion Surface
Scion Surface
Scion Surface
Scion Surface
Scion Surface
Support