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Okay
COKE Happy

Coca Cola was looking for a low-cost digital campaign that would underscore their brand position of happiness vs the Pepsi image of cool and hip. I liked the idea of making happiness a choice - and a radical choice at that.

Project Roles
Producer, Strategist, Writer
Company
McCann Erickson
Skills
Brand Strategy, Copywriting
Media
2D Animations
COKE Happy