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Fresh Tap Tours Visual Identity

The business concept was simple—provide group tours and tastings of Houston’s growing brewery scene. Originally founded as “Houston Brewery Bus”, the company had plenty of local competitors. We recommended that the business place a high priority on entertainment and customer experience. Rather than transportation and price, like many competitors. We also changed the name. Transitioning to “Fresh Tap Tours”, our client was no longer tied to city limits of Houston or a bus.

Project Roles
Creative Director, Designer
Company
Fresh Tap Tours
Skills
Adobe Illustrator, Brand Strategy, Print, Wordpress
Media
Brand Guidelines, Brand Identity
Project Industries
Beer, Beverage, Travel/Tourism
Fresh Tap Tours Visual Identity