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Lightlife - A Taste of Honesty
Like Impossible and Beyond, Lightlife has a delicious line of plant based products. Unlike those others, Lightlife uses only natural ingredients. It’s honest, no bullsh#t food. And Kristen Bell and Dax Sheppard are no bullsh#t parents who tell their kids like it is. This film was a first for Lightlife. AdAge and AdWeek naming it spot of the day and week, respectively, was a first for Endeavor.
- Project Roles
- Creative Director, Writer
- Company
- Endeavor
- Skills
- Creative Direction, Creative Strategy
- Media
- Advertising
- Project Industries
- Advertising, Packaged Goods