NY Lottery Powerball
My intern project while at McCann was to come up with a way to inspire players to play Powerball even when the jackpot's weren't astronomic. Our solution was to inject some intrinsic value into the game, by turning the numbers into characters and creating a world of games for them. In addition to a 1-draw ticket redesign where players could find their numbers in a "Where's Waldo" type search, we envisioned an app with games to help players find their numbers while they were away from the store.
- Project Roles
- Art Director, Designer, Illustrator
- McCann Erickson
- 2D Character Design, 2D Graphics, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design
- Advertising, Illustrations
- Project Industries