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NY Lottery Powerball

My intern project while at McCann was to come up with a way to inspire players to play Powerball even when the jackpot's weren't astronomic. Our solution was to inject some intrinsic value into the game, by turning the numbers into characters and creating a world of games for them. In addition to a 1-draw ticket redesign where players could find their numbers in a "Where's Waldo" type search, we envisioned an app with games to help players find their numbers while they were away from the store.

Project Roles
Art Director, Designer, Illustrator
Company
McCann Erickson
Skills
2D Character Design, 2D Graphics, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Design
Media
Advertising, Illustrations
Project Industries
Advertising
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball
NY Lottery Powerball