"Meet the Pinks" - Owens Corning
Meet the Pinks is a commercial spot inspired by the campiness of 1970’s cartoons like He-Man and the Superfriends, the narrative follows four “insulation superheroes” as they power up on the newest version of Owens Corning’s signature pink insulation, called Next Gen.
As Creative Director at Hero, I pitched, wrote, and lead visual development for this commercial spot and developed the creative strategy for the accompanying digital campaign.
- Project Roles
- Creative Director, Writer
- Hero Collective
- Content Writing, Copywriting, Creative Direction
- Brand Films, Branded Content, Campaigns, Cartoons, Screenplays
- Project Industries