"Meet the Pinks" - Owens Corning

Meet the Pinks is a commercial spot inspired by the campiness of 1970’s cartoons like He-Man and the Superfriends, the narrative follows four “insulation superheroes” as they power up on the newest version of Owens Corning’s signature pink insulation, called Next Gen. As Creative Director at Hero, I pitched, wrote, and lead visual development for this commercial spot and developed the creative strategy for the accompanying digital campaign.