The Perlene

The Perlene approached Each Other for a brand refresh. Their existing brand shared a narrow view of who they were—it focused on femininity and luxury. What we discovered was that their key differentiator wasn't their luxurious space, but rather a warm and vibrant community of like-minded womxn.

Each Other developed a new brand strategy, concept, and Visual ID to match the community found within the Perlene walls.

I lead strategy and collaborated on brand concept.