Waldorf Beverly Hills "Healthy Hotel" Initiative
Drove creative direction/production for Branding of Waldorf Astoria Beverly Hills "Healthy Hotel" campaign, aligning Covid protocols and entertainment into an online and in-room campaign to help educate clientele of the hotel's Covid containment procedures. Directed on-air talent, creative directed pitch decks, negotiated budget and managed client.
- Project Roles
- Creative Director
- Creative Direction, Creative Research, Creative Strategy, Marketing Strategy, Post-Production, Producing
- Project Industries