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Waldorf Beverly Hills "Healthy Hotel" Initiative

Drove creative direction/production for Branding of Waldorf Astoria Beverly Hills "Healthy Hotel" campaign, aligning Covid protocols and entertainment into an online and in-room campaign to help educate clientele of the hotel's Covid containment procedures. Directed on-air talent, creative directed pitch decks, negotiated budget and managed client.

Project Roles
Creative Director
Skills
Creative Direction, Creative Research, Creative Strategy, Marketing Strategy, Post-Production, Producing
Media
Advertising
Project Industries
Advertising
Waldorf Beverly Hills "Healthy Hotel" Initiative