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iPad — Float

The all new iPad Pro has a very iconic silhouette — sitting on a magnetic display stand that seemingly levitates above its keyboard. We launched the device with a film in which one beautiful, floating thing discovers another.

Project Roles
Art Director, Creative Director
Company
Apple
Skills
Conceptual, Creative Direction
Media
Brand Films, Commercials - Broadcast
Project Industries
Advertising, Technology
iPad — Float
iPad — Float