Apple — The Surprise

The holidays can be hard. Yes, it’s a time for all the warm & fuzzy feelings of love, togetherness and joy. But it is also a time of travel induced anxiety, petty arguments and a whole lot of dysfunction. And as any busy parent can tell you, sometimes it is all too easy to hand your children an iPad for a moment of respite.

For Apple’s holiday campaign 2019, we wanted to show people that sometimes, the best gifts come from the most unexpected places. And when you put an iPad into a child’s hand, it can help them express their creativity in the most awe inspiring ways.