It's Time For New York City

In the summer of 2021, NYC launched its largest tourism campaign in its history on the backs of Covid-19. #It'sTimeForNYC launched on nycgo.com with one-of-a-kind itineraries from celebs and locals alike to showcase NYC attractions across the city's 5 boroughs. Users have the chance to build their own itineraries on the site and enter a chance to win celebrity itineraries as well.

Project Roles
Project Manager
NYC & Company
Celebrity, Commercial, Content Management, Project Management, Wrangling - Celebrities
Campaigns, Commercials - Video, Websites
Project Industries
It's Time For New York City
It's Time For New York City