Kräftig / Purity Brewed Campaign
Reinheitsgebot, the German Beer Purity Law of 1516, allows for only four ingredients: water, barley, yeast and hops. As one of the only domestic brewers adhering to Reinheitsgebot, the William K Busch Brewing Company needed a campaign to introduce American beer drinkers to this unique recipe and its flagship product.
- Project Roles
- Copywriter, Creative Director
- William K Busch Brewing Company
- Broadcast, Copywriting, Creative Direction, Radio
- Campaigns, Commercials - Broadcast, Commercials - Radio, Commercials - Video
- Project Industries