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Kräftig / Purity Brewed Campaign

Reinheitsgebot, the German Beer Purity Law of 1516, allows for only four ingredients: water, barley, yeast and hops. As one of the only domestic brewers adhering to Reinheitsgebot, the William K Busch Brewing Company needed a campaign to introduce American beer drinkers to this unique recipe and its flagship product.

Project Roles
Copywriter, Creative Director
Company
William K Busch Brewing Company
Skills
Broadcast, Copywriting, Creative Direction, Radio
Media
Campaigns, Commercials - Broadcast, Commercials - Radio, Commercials - Video
Project Industries
Beer