Boy Scouts of America / Build An Adventure Campaign
There was a time when the only activities vying for a boy's time were baseball and scouting. That's no longer the case. The Boy Scouts of America needed a national campaign that not only positioned Scouting as a great experience, but the best way to equip a boy for the future.
Copywriter, Creative Director
Boy Scouts of America
Brand Strategy, Copywriting, Creative Direction
Campaigns, Commercials - Broadcast, Commercials - Video