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Boy Scouts of America / Build An Adventure Campaign

There was a time when the only activities vying for a boy's time were baseball and scouting. That's no longer the case. The Boy Scouts of America needed a national campaign that not only positioned Scouting as a great experience, but the best way to equip a boy for the future.

Project Roles
Copywriter, Creative Director
Company
Boy Scouts of America
Skills
Brand Strategy, Copywriting, Creative Direction
Media
Campaigns, Commercials - Broadcast, Commercials - Video
Project Industries
Non-Profit