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Buffalo Wild Wings / Alive Events

To prove nowhere is sports more alive than at Buffalo Wild Wings, we teamed up with some famous athletes to surprise fans on premises in key markets. In addition to ample coverage and millions of views, this campaign helped drive the brand to eight-year highs in key perception metrics.

Project Roles
Copywriter, Creative Director, Director
Company
Buffalo Wild Wings
Skills
Conceptual, Copywriting, Creative Direction, Directing
Media
Branded Content
Project Industries
Restaurant