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Missouri Division of Tourism / That's My M-O

Whatever you’re after, there’s a Missouri vacation for how you operate. The catch: we’re not the only state touting variety. Enter Mo — a genial, welcoming guide who can pair any visitor with their perfect travel M-O. Set to go just before the global pandemic, this campaign also survived a budget cut and two rounds of testing.

Project Roles
Copywriter, Creative Director
Company
Missouri Division of Tourism
Skills
Brand Management, Brand Strategy, Broadcast, Conceptual, Content, Copywriting, Creative Direction, Creative Strategy, Integrated, Radio
Media
Advertising, Campaigns, Commercials - Broadcast, Commercials - Radio
Project Industries
Travel/Tourism
Missouri Division of Tourism / That's My M-O
Missouri Division of Tourism / That's My M-O
Missouri Division of Tourism / That's My M-O