IKEA tiny hunt (social)

IKEA wanted to encourage people to live a more sustainable lifestyle. We created a digital puzzle-solving quest on Instagram. We gamified their Instagram grid and challenged followers to solve puzzles, follow clues, and collect secret letters. Those who followed every step and discovered the password were entered for a chance to win the ultimate sustainable prize: an IKEA tiny house.

*** click on the project link to see the step-by-step of the game ***