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The Way In

To promote the launch of LinkedIn's Jobs product to career builders, the campaign's mission was to engage viewers and convey that LinkedIn doesn't just show you the job, but also shows you the way in. In collaboration with a small team, we came up with the solution to leverage 360° videos to effectively communicate our message.We identified and partnered with some of the most coveted companies that appeal to career builders – Airbnb, ASOS, and Hugo Boss. Each video gives viewers a deeper look into the work environment, the passionate people within them, and what it takes to work there.

Project Roles
Art Director
360° Video, Art Direction, Creative Direction
360° Video, Pitch Decks, Storyboards
The Way In