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CLEARING THOUGHTS

Clearing Thoughts is a multi-channel awareness campaign that aims to raise public interest and educate a younger audience on the effects of dementia. My goal was to create a positive visual campaign to encourage reform, share public experiences and empower all affected by dementia. I wanted to take the user through a visual journey that would enable them to stop, take notice and promote a more positive response to the condition. The visual elements were built around two distinctive ‘muddle mark’ icons, a simple yet striking colour palette supported by a hard hitting yet relatable message. The strategy behind the campaign was to make people stop, take notice and know that they are not alone.

Project Roles
Designer
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Media
Advertising, Campaigns
Project Industries
Non-Profit
CLEARING THOUGHTS