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Conjure

Conjure is a fictitious cocktail bar located in the West Village of New York City. This brand blends references to witchcraft and gothic art into an elegant-yet-somewhat-sinister cocktail experience. My biggest challenge was preventing Conjure from looking like a cheap Halloween-themed bar. We want glossy and expensive and spooky, people! I was able to achieve that magic-infused-luxury by using a mossy, modern color palette, custom typography for the wordmark, and richly textured photography. Art direction, branding and identity design, custom typography, copywriting, social media, and website.

Project Roles
Art Director, Designer, Type Designer
Skills
Art Direction, Type Design
Media
Brand Identity, Branded Content, Branding
Project Industries
Restaurant
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