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70´s: CRAVING MUSTARD – SMILEY & CREATIVE REVIEW

Project develop in collaboration with Smiley and Creative review magazine. The brief was about creating a fictional brands from the past decades and show how Smiley and brands can build emotional connection. It was develop for the brand 50 anniversary and my visual was a 1970´s fictional mustard brand call "Craving mustard", recreating an oldie ad from the epoque all made out of paper. More info about the project on the following link, enjoy! https://www.creativereview.co.uk/how-smiley-can-inject-emotion-into-a-brand/

Project Roles
Art Director, Designer
Company
Creative Review
Skills
Art Direction
Media
Advertising
Project Industries
Advertising
70´s: CRAVING MUSTARD – SMILEY & CREATIVE REVIEW
70´s: CRAVING MUSTARD – SMILEY & CREATIVE REVIEW
70´s: CRAVING MUSTARD – SMILEY & CREATIVE REVIEW
70´s: CRAVING MUSTARD – SMILEY & CREATIVE REVIEW