Metal Alchemist is the latest brand from the founder of Alex & Ani. We worked with the founding team to build on the brand to create an immersive digital design system that carries over to video, in-store, and more as the brand grows.
We worked through the challenge of launching a brand during manufacturing while balancing product development, photography, videography, and an evolving content strategy to build an eCommerce experience that converts at first glance.
View the live site at metalalchemist.com
- Project Roles
- Art Director, Creative Director, Designer, UX/IA Designer
- Metal Alchemist
- Art Direction, Creative Direction, Design, Webflow
- Shopify, UX Designs, Websites
- Project Industries