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Blacktop Naming, Branding, & Digital Design

Working with Blacktop, formerly Hail Studio, is the exact kind of project we look for. For some time, we’ve admired the work that the Hail team has done. They’re experts within their craft. And when it comes to branding, they knew that we’re one of the best out there. So when the time came for Hail to move toward a new name, look, and feel–they called us. We worked side by side with the creative team to uncover a brand identity that was unique, memorable, dynamic, and representative of their groundbreaking, yet process-forward client work. From finding the right Intellectual Property to shaping an identity that could move and adapt as their services grow, we made sure that the Blacktop team had everything they need to build a brand that stands out. View the live site at builtbyblacktop.com

Project Roles
Art Director, UX/IA Designer, Strategist, Project Manager, Editor (Brand/Content), Designer, Creative Director, Copywriter, Content Strategist, Writer
Company
Blacktop
Skills
Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Experience Design, Figma, Human-Centered Design, Information Architecture, Interactive, Journey Mapping, Marketing Strategy, Naming, Project Management, Research, Roadmapping, Sketch, Social Media Strategy , Strategy, Type Design, User Interviews, Vector, Wordpress
Media
Brand Guidelines, Brand Identity, Branding, Icons, Illustrations, Interaction Designs, Logos, Naming, Personas, Social Media Content, Typography, UX Designs, Visual Designs, Websites, Wordpress Sites
Project Industries
Advertising
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Blacktop Naming, Branding, & Digital Design
Collaborators