Blacktop Naming, Branding, & Digital Design
Working with Blacktop, formerly Hail Studio, is the exact kind of project we look for. For some
time, we’ve admired the work that the Hail team has done. They’re experts within their craft.
And when it comes to branding, they knew that we’re one of the best out there. So when
the time came for Hail to move toward a new name, look, and feel–they called us.
We worked side by side with the creative team to uncover a brand identity that was unique, memorable, dynamic, and representative of their groundbreaking, yet process-forward client
work. From finding the right Intellectual Property to shaping an identity that could move
and adapt as their services grow, we made sure that the Blacktop team had everything
they need to build a brand that stands out.
View the live site at builtbyblacktop.com
- Project Roles
- Art Director, UX/IA Designer, Strategist, Project Manager, Editor (Brand/Content), Designer, Creative Director, Copywriter, Content Strategist, Writer
- Art Direction, Brand Strategy, Consulting, Content, Content Management, Content Strategy, Content Writing, Copywriting, Creative Direction, Creative Research, Creative Strategy, Design, Design Strategy, Digital, Experience Design, Figma, Human-Centered Design, Information Architecture, Interactive, Journey Mapping, Marketing Strategy, Naming, Project Management, Research, Roadmapping, Sketch, Social Media Strategy , Strategy, Type Design, User Interviews, Vector, Wordpress
- Brand Guidelines, Brand Identity, Branding, Icons, Illustrations, Interaction Designs, Logos, Naming, Personas, Social Media Content, Typography, UX Designs, Visual Designs, Websites, Wordpress Sites
- Project Industries