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Gatorade - Ready to Play

Athletes are Ready to Play Anything. While the sports world has been on pause for months, athletes are still ready to play. Any sport, any competition, anything. Gatorade’s “Ready to Play” campaign fuels the excitement and spirit that lives within athletes through their willingness to give any sport a try, just as long as they can keep playing. The star-studded campaign features professional athletes Bryce Harper, Zion Williamson, Elena Delle Donne, Sydney McLaughlin and Todd Gurley showing their willingness to play just about anything. The campaign communicates a fun, inspiring message to young athletes, encouraging them to be ready to play when their sport returns, and celebrate a shared love of the all things sports – whatever it might be.

Project Roles
Creative Director
Company
TBWA\CHIAT\DAY
Skills
Art Direction, Copywriting, Creative Direction
Media
Advertising
Project Industries
Advertising