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Dollar Shave Club - Brand Creative

As part of the Dollar Shave Club Brand Creative Team, I worked across brand strategy, packaging design, product development, and retail experiences. Brand Extensions I created cohesive design systems to work across all packaging, and managed adaptations of sub-brands for international expansion (UK & Europe), brand unification, and mini sets, ensuring brand integrity across all channels. Brand Development Dollar Shave Club’s sub-brands each own their own distinct brand and look & feel. I developed concepts, design, and packaging for DSC oral-care (Superba) and shower (Wanderer 2-in-1) sub-brands.

Project Roles
Designer
Company
Dollar Shave Club
Skills
Adobe InDesign, Brand Strategy, Packaging Design, Retail
Media
Brand Identity, Branding, Packaging, Retail Designs
Project Industries
Beauty, Lifestyle, Packaged Goods
Dollar Shave Club - Brand Creative
Dollar Shave Club - Brand Creative
Dollar Shave Club - Brand Creative
Dollar Shave Club - Brand Creative
Dollar Shave Club - Brand Creative
Dollar Shave Club - Brand Creative