Dollar Shave Club - Brand Creative
As part of the Dollar Shave Club Brand Creative Team, I worked across brand strategy, packaging design, product development, and retail experiences.
I created cohesive design systems to work across all packaging, and managed adaptations of sub-brands for international expansion (UK & Europe), brand unification, and mini sets, ensuring brand integrity across all channels.
Dollar Shave Club’s sub-brands each own their own distinct brand and look & feel. I developed concepts, design, and packaging for DSC oral-care (Superba) and shower (Wanderer 2-in-1) sub-brands.
- Project Roles
- Dollar Shave Club
- Adobe InDesign, Brand Strategy, Packaging Design, Retail
- Brand Identity, Branding, Packaging, Retail Designs
- Project Industries
- Beauty, Lifestyle, Packaged Goods