Imprint

Imprint is a company created to celebrate makers and their craft, archive techniques from the past, and empower future generations. Through storytelling, commerce, and community, Imprint elevates the stories of master artisans and shares the beauty of their craft and their techniques.

As part of Imprint’s founding team, I worked closely with the founders to create the brand from concept to launch.

We worked to define Imprint’s core concept, give it a name, and build out its brand strategy. With the positioning in place, I created the brand identity, voice, and design for the fledgling brand.

In addition to defining the brand voice from a strategic level, I oversaw the editorial voice and produced stories for the website. I interviewed, researched, edited, and wrote long-form articles.