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- Melissa Faustine Designer / Content Strategist / Writer
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JW Marriott Brand Refresh
We developed the strategic brand idea of ‘Thoughtful Craft’ that guided all visual and verbal touchpoints.
A refreshed global brand identity demonstrated this shift with a new logo system pushes the distinction between JW and Marriott, and highlights the unique, exciting locales. The warm color palette demonstrates a shifts towards a warmer, more personal luxury.
- Project Roles
- Art Director, Designer
- Skills
- Art Direction, Brand Strategy, Copywriting, Design, Design Strategy
- Media
- Advertising, Brand Guidelines, Brand Identity, Branding, Visual Designs
- Project Industries
- Travel/Tourism
