IBM Design | Watson Studio | UI motion

The above is another exploration showing the direction IBM's interfaces are moving toward. This scroll-based animation shows purposeful movement that's intentional while not over-taxing the load times or the users patience. See the link to the full video below.

One might say that the majority of user interfaces at IBM are quite complicated. This execution is a step toward simplifying the complexity in design while utilizing motion to emphasize and establish hierarchy. By adding moments of expressive and productive motion, we are more effectively able to provide feedback and aid in guiding our users through the ins and outs of their "drawers" of data.