We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Nike Young Athletes
In China, kids don’t feel sports is fun anymore.
The results-obsessive society and the over-protective parents halt the kids to play freely. Sports need a voice, the kids need a voice - Just play for fun.
In summer 2019, Nike embraces the kids to creatively play sports with a new campaign “This Is How I Play”.
I worked as the ACD on this project at R/GA Shanghai.
- Project Roles
- Art Director, Creative Director, Designer
- Company
- R/GA
- Skills
- Adobe Photoshop, Art Direction, Creative Direction, Film
- Media
- Brand Films, Posters, Retail Designs, TikToks, Visual Designs
- Project Industries
- Advertising, Fashion, Sports
