We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.
Nike Project Dark Horse
Generations of Chinese believe they can excel in many sports, but one will forever elude them: The marathon.
In 2019, an experiment was set up to challenge this belief and transform the way China saw itself. This is the story of how a group of runners went against a nation’s odds.
R/GA SHANGHAI produced a mini-documentary series for Nike Project Dark Horse. I worked as the ACD on this project.
Gold - Ad Stars 2020 Awards / Branded Entertainment
Bronze - Clio Sports 2020 / Branded Entertainment & Content
Merit - One Show 2021 / Long Form Video
- Project Roles
- Art Director, Creative Director, Editor (Brand/Content)
- Company
- R/GA
- Skills
- Art Direction, Content, Creative Direction, Entertainment, Film
- Media
- Brand Films, Branded Content, Documentaries
- Project Industries
- Advertising, Sports
