Wendy's Gaming - Gold Cannes Lion

Gaming is bigger than the music & movies…combined. But gamers are a tight knit community.

We saw an opportunity to connect with a new audience by turning Wendy herself into a gamer. Each week, Wendy herself streamed on her own Twitch channel, broadcasting her anti-frozen adventures in a variety of popular games. As Wendy, we created custom levels, turned our restaurant into a Mario Kart circuit, and inspired our community to share their own creations. Our weekly broadcasts landed us in the top 1% of all Twitch streamers. And allowed me to play video games at work.