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Samsung DWYC

Year after year, Samsung's innovative products and ideas challenge what's possible. The Korean company—and its 275k employees—are united with the common mission to "defy barriers". While at Leo Burnett, I was responsible for activating the new creative platform, Do What You Can't, both internally and externally.

Project Roles
Creative Director, Designer
Adobe Illustrator, Adobe InDesign, Art Direction, Brand Strategy, Broadcast, Creative Direction, Creative Strategy, Design
Advertising, Billboards, Brand Guidelines, Brand Identity, Campaigns, Commercials - Video, Taglines, Typography
Project Industries
Advertising, Entertainment, Retail, Technology
Samsung DWYC
Samsung DWYC
Samsung DWYC
Samsung DWYC