Year after year, Samsung's innovative products and ideas challenge what's possible. The Korean company—and its 275k employees—are united with the common mission to "defy barriers".
While at Leo Burnett, I was responsible for activating the new creative platform, Do What You Can't, both internally and externally.
- Project Roles
- Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Art Direction, Brand Strategy, Broadcast, Creative Direction, Creative Strategy, Design
- Advertising, Billboards, Brand Guidelines, Brand Identity, Campaigns, Commercials - Video, Taglines, Typography
- Project Industries
- Advertising, Entertainment, Retail, Technology