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Brand Refresh (WIP)

A golf and social club is facing a demographic shift in the neighborhoods that surround it, in that the people moving in are much younger and more liberal compared to the people leaving, as a broad generalization. I'm working to modernize their experience as they navigate this rapidly changing shift. The aim is a fresh take on a mid-century feel to capitalize on the aesthetic of the building that dates to 1957. The project also involves expanding past a traditional club and having separately branded areas offering independent experiences, modeled on how resorts and airports run varied profit centers.

Project Roles
Designer, Marketer, Strategist
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Management, Brand Strategy, Cat Herding, Design, Interior Design
Media
Advertising, Brand Identity
Project Industries
Lifestyle, Restaurant, Sports
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)
Brand Refresh (WIP)