Brand Refresh (WIP)
A golf and social club is facing a demographic shift in the neighborhoods that surround it, in that the people moving in are much younger and more liberal compared to the people leaving, as a broad generalization.
I'm working to modernize their experience as they navigate this rapidly changing shift. The aim is a fresh take on a mid-century feel to capitalize on the aesthetic of the building that dates to 1957. The project also involves expanding past a traditional club and having separately branded areas offering independent experiences, modeled on how resorts and airports run varied profit centers.
- Project Roles
- Designer, Marketer, Strategist
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Management, Brand Strategy, Cat Herding, Design, Interior Design
- Advertising, Brand Identity
- Project Industries
- Lifestyle, Restaurant, Sports