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Product Discovery for eCommerce

I was responsible to study the existing user behavior and validate the assumption that "users find it difficult to find the category page they are looking for" on the eCommerce website. We validate the assumption backed by data and made the decision to categorize and group the sports categories on menu navigation.

Project Roles
UX/IA Designer
Comparative Analysis, Figma, Information Architecture, User Behavior Research, User Research
Customer Journey Map, E-commerce Platforms, User Flows
Project Industries
Retail, Sports
Product Discovery for eCommerce