Product Discovery for eCommerce
I was responsible to study the existing user behavior and validate the assumption that "users find it difficult to find the category page they are looking for" on the eCommerce website.
We validate the assumption backed by data and made the decision to categorize and group the sports categories on menu navigation.
- Project Roles
- UX/IA Designer
- Comparative Analysis, Figma, Information Architecture, User Behavior Research, User Research
- Customer Journey Map, E-commerce Platforms, User Flows
- Project Industries
- Retail, Sports