Okay
Love the Present

Campaign development began during the peak of Covid-19 (CV19), with an understanding that this holiday season would be like no other. The primary question was “what does it mean to be grateful?” in our collective new normal. The messaging would need to be sensitive to the current climate and showcase product changes towards more comfortable, easy attire. We wanted to convey gratitude for treasured everyday moments plus highlight gifts for the holiday season. Love the Present.

Project Roles
Creative Director
Company
Banana Republic
Skills
Art Direction, Creative Direction
Media
Advertising, Commercials - Video
Project Industries
Fashion, Retail
Love the Present
Love the Present
Love the Present
Love the Present
Love the Present