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Peloton

How do you grow a small, niche, indoor cycling class into an industry-devouring global powerhouse? It took three years, four product launches, innovation in media, communication, and an intercontinental lockdown but we’ve been in lockstep with Peloton since the beginning. After many pitches, we finally launched the first member-starring campaign in late 2020.

Project Roles
Creative Director
Company
Mekanism
Skills
Creative Direction
Media
Advertising
Peloton