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Peloton
How do you grow a small, niche, indoor cycling class into an industry-devouring global powerhouse? It took three years, four product launches, innovation in media, communication, and an intercontinental lockdown but we’ve been in lockstep with Peloton since the beginning. After many pitches, we finally launched the first member-starring campaign in late 2020.
- Project Roles
- Creative Director
- Company
- Mekanism
- Skills
- Creative Direction
- Media
- Advertising
