Zaum is a fictional shoe gaze / dream pop concert venue located in Austin, Texas. The styles are characterized by fuzzy guitars and distorted vocals. Shoe gaze and Dream pop songs are usually hazy and vague, like a pop song that was sent into space in a vacuum-packed chamber and returned to Earth completely distorted. I wanted the branding and poster for Zaum to reflect the feeling of this music:
Ethereal, dreamy, fuzzy, hazy, textured, heavenly, light, colorful and distorted.
I created digital posters that showcase the brand identity for Zaum.
- Project Roles
- Art Director, Motion Designer, Type Designer
- 2D Graphics, Adobe Illustrator, Adobe Photoshop, After Effects, Motion
- Project Industries