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Zaum Branding

Zaum is a fictional shoe gaze / dream pop concert venue located in Austin, Texas. The styles are characterized by fuzzy guitars and distorted vocals. Shoe gaze and Dream pop songs are usually hazy and vague, like a pop song that was sent into space in a vacuum-packed chamber and returned to Earth completely distorted. I wanted the branding and poster for Zaum to reflect the feeling of this music: Ethereal, dreamy, fuzzy, hazy, textured, heavenly, light, colorful and distorted. I created digital posters that showcase the brand identity for Zaum.

Project Roles
Art Director, Motion Designer, Type Designer
2D Graphics, Adobe Illustrator, Adobe Photoshop, After Effects, Motion
Project Industries
Zaum Branding
Zaum Branding