Are You Series is the first international TV series festival in Belgium, based in Brussels. Our challenge was to attract both regulars from the Bozar center for Fine Art and TV show fans to leave their cosy living room and come enjoy a selection of curated shows on a big screen. We decided to play on the storytelling format offered by TV shows and it‘s distribution as makes it a more accessible for a wider range of demographics. Our objective was to play with accessibility, relatability and build connections around pop culture though the copy and the visuals.
Content Strategist, Copywriter, Creative Director, Type Designer