Trolli x Deadpool Tiny Hands
To help launch of Deadpool 2, we worked with Trolli and Twentieth Century Fox to develop and advertise a new candy shaped like the antihero’s most famous body part. Promoted in the style of a men’s high fashion ad campaign, Sour Brite Tiny Hands let Deadpool reveal his new package to the world. The efforts resulted in nearly 2 billion impressions and numerous national awards, with both the movie and candy shattering sales records in their respective categories.
- Project Roles
- Copywriting, Product Development, Scripting, SEO, Social
- Campaigns, Events, Social Media Content, Websites
- Project Industries
- Advertising, Entertainment, Packaged Goods