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Trolli x Deadpool Tiny Hands

To help launch of Deadpool 2, we worked with Trolli and Twentieth Century Fox to develop and advertise a new candy shaped like the antihero’s most famous body part. Promoted in the style of a men’s high fashion ad campaign, Sour Brite Tiny Hands let Deadpool reveal his new package to the world. The efforts resulted in nearly 2 billion impressions and numerous national awards, with both the movie and candy shattering sales records in their respective categories.

Project Roles
Copywriter
Company
Trolli
Skills
Copywriting, Product Development, Scripting, SEO, Social
Media
Campaigns, Events, Social Media Content, Websites
Project Industries
Advertising, Entertainment, Packaged Goods