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Concept for Liver Disease Campaign

PBC is a condition which causes damage to the bile ducts, which can cause a back up of bile as it is produced. In a way, it causes the liver to destroy itself. The concept of a snake in the shape of a liver spoke to the hidden threat, while the ouroboros or snake eating itself spoke to the nature of the disease.

Project Roles
Art Director, Illustrator
Havas New York
Conceptual, Sketching
Advertising, Campaigns
Project Industries
Advertising, Health/Pharma
Concept for Liver Disease Campaign
Concept for Liver Disease Campaign