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Pepsi's 'The Sound Drop'

project management / creative development / linear, digital + social strategy / influencer marketing  - Reimagined Pepsi’s The Sound Drop series for a new crop of rising artists by  strengthening the storytelling through the creative and developing a robust social strategy leveraging our featured influencer to deepen the brand’s historic legacy in music for today’s day and age. Campaign aired across linear/tv and social.

Project Roles
Content Strategist, Copywriter, Marketer, Producer, Project Manager
Company
PepsiCo
Skills
Brand Management, Brand Strategy, Celebrity, Commercial, Consulting, Content, Content Strategy, Copywriting, Creative Direction, Digital, Entertainment, Integrated, Managing Budgets, Marketing Strategy, Music, Project Management, Social Media Strategy
Media
Advertising, Branded Content, Campaigns, Commercials - Broadcast, Commercials - Video, Music, Social Media Content, Social Media Copy
Project Industries
Advertising, Beverage, Entertainment, Media, Music
Pepsi's 'The Sound Drop'
Pepsi's 'The Sound Drop'