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Dr.Pepper

Dr. Pepper wanted a 360 campaign that was equally as good in print and POS/outdoor but could seamlessly translate to mobile marketing. The strategy was that Diet Dr.Pepper is the choice for customers who want a diet soda that rivals the sweetness of non-diet soft drinks.

Project Roles
Art Director
Company
Young & Rubicam
Skills
Adobe Photoshop
Media
Campaigns, Large Format Photography (Digital), Mobile Apps
Project Industries
Advertising
Dr.Pepper