Provenance Summer Road Trip

During Covid, my client, Provenance Hotels, wanted to do a road trip campaign, since road travel is safer than air travel when considering disease spread. I created a script that evokes memories of childhood road-bound vacations, wanting to stir up a yearning for those feelings of joy, safety, and innocence during our collective moment of uncertainty. The art director/creative director I was working with, Noah Carbone, created a fantastic visual concept using the very limited production resources available to us given Covid-19. And speaking of Covid and production concerns, our small team actually cast our own (Covid-bubble) friends and family in the spot. Fortunately, we have extremely good-looking and talented friends and family.

Project Roles
Provenance Hotels
Conceptual, Copywriting, Scripting
Commercials - Video
Project Industries