Okay
Duckchat

Lifestyle insurance provider Aflac wanted to demystify Open Enrollment for existing and potential customers alike, in a way that was nonthreatening, easy, and available 24/7. And ideally, using their Aflac spokes-duck. I was tasked with writing the answers to a (very long) series of Facebook Messenger chatbot questions spoken by the Aflac Duck, and I had free reign to requisition custom GIFs, make dad jokes galore, and go gloriously overboard with duck puns. DuckChat is not only funny and simple to use, it's also the first time anyone was ever able to "hear" actual words from the beloved Aflac Duck. I'm pleased and honored to have been the one to give him his endearingly cheesy voice, and I'm glad people enjoyed talking to him at length about a topic as mundane as insurance.

Project Roles
Copywriter
Company
Aflac
Skills
Content Writing, Copywriting
Media
Chatbots
Project Industries
Advertising, Health/Pharma
Duckchat