Twin City Juniors
Over the last decade, Minnesota has become one of the top volleyball states in the country. Volleyball is now the most popular sport for high school girls to play. Despite the popularity of volleyball and the overwhelming presence of traveling clubs in the state, there are no high-level clubs in Minneapolis. In my project, I developed the branding for a Minneapolis/Twin Cities volleyball club. I wanted the club to have the intensity and sophistication of NL or MN Select, yet with a new and refreshing aesthetic. This new aesthetic speaks to the diverse and creative community that the Twin Cities offers.
- Project Roles
- Creative Director, Designer, Editor (Brand/Content)
- 2D Graphics, Adobe Illustrator, Adobe Photoshop, Apparel Design, Creative Direction
- Advertising, Apparel, Brand Identity, Branded Content
- Project Industries