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CASTER BIZ | Rebranding

When you have a lot to do in business, I know you need an extra hand. For CASTER BIZ, an online assistant service which helps your business remotely, we developed a brand campaign by literally visualizing what you need in business, ‘an extra hand from somewhere’. Unlike the boring visuals in the HR industry, which usually portrays a beautiful woman smiling and working in the office, we made an unique and eye-catching icon, a hand, and communicated it from a campaign film to outdoor ads.

Project Roles
Creative Director
Brand Strategy, Copywriting, Creative Direction, Management of Teams 1-10
Brand Identity, Branding, Websites
Project Industries
CASTER BIZ | Rebranding
CASTER BIZ | Rebranding
CASTER BIZ | Rebranding